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The Growing List of Brands Tackling Super Bowl 50 Through TV Ads
Last year’s Super Bowl ad game was on fleek. Between unique promotions like Bud Light’s life-sized Pac-Man game and a number of mobile companies advertising their wares – including Supercell’s Clash of...
View ArticlePanthers Quarterback Cam Newton Takes Madden Game Seriously
If Carolina Panthers quarterback Cam Newton can make Electronic Arts’ Madden NFL 16 Super Bowl 50 simulation a reality on the field at Levi’s Stadium Sunday night, he’ll likely also end up on the cover...
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The Growing List of Brands Tackling Super Bowl 50 Through TV Ads
Last year’s Super Bowl ad game was on fleek. Between unique promotions like Bud Light’s life-sized Pac-Man game and a number of mobile companies advertising their wares – including Supercell’s Clash of...
View ArticlePanthers Quarterback Cam Newton Takes Madden Game Seriously
If Carolina Panthers quarterback Cam Newton can make Electronic Arts’ Madden NFL 16 Super Bowl 50 simulation a reality on the field at Levi’s Stadium Sunday night, he’ll likely also end up on the cover...
View ArticleWhy Beyoncé, Budweiser and Puppies Won Super Bowl Sunday
Super Bowl 50 was as riveting of a game as watching a gridiron of grass grow. Yes, the showdown was replete with storylines like, is this Peyton Manning’s last rodeo, and, will Cam Newton be coronated?...
View ArticleSuper Bowl Game Ads Score Big
Game advertising returned to the Super Bowl stage, and we have the details on how marketing scored at least one touchdown. The massive cultural event known as Super Bowl 50 is over, and while there was...
View ArticleCBS Will Stream Ads For Super Bowl 50
Super Bowl commercials are a big deal. Companies try to make them so, considering they cost millions of dollars to get on the air, and audiences have responded by paying much more attention than normal...
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CBS Digital Is At VR’s Forefront With Visual Effects And Virtual Sets
The process of creating motion-picture content has not changed over the last century. It still involves four core categories: a great story, actors, crew and sets and locations. Decades-long pipedreams...
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6 ‘Captain America: Civil War’ Promotions That Blew Fans Away
This is the year for epic showdowns, as Captain America: Civil War hit theaters this weekend. In it, the iconic superheroes Captain America (Chris Evans) and Iron Man (Robert Downey Jr.) gather their...
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